Gamification – Data Collection – Audience Targeting
Total Petroleum France and Middle Eastern countries, with emphasis on Emirates, Kuwait and Qatar, with an objective to collect data through engagement.
Campaign length: 1 month
Achievement:
•France: 270,000 users accessed the game
•Middle East: 843,000 accessed the game
The campaign was targeted to three key groups:
•Total’s existing customers
•Total’s first time customers
•Users visiting competitor fuel stations
Targeted ads reached people based on their location (with data of existing customers), and lookalike audiences, as well as a wide reach campaign to widen the target.
Products used in the campaign:
•Mobile Advertising
•Facebook Ads
•Instagram Ads
•Instagram Stories
•Ads in Stories
•Google Ads
•Promoted notices on LinkedIn
Formats used in the campaign:
•Photo Ads
•Automatic Placements
•Rich Media
Campaign info
Target Country: France, UAE, Kuwait, Qatar, Saudi Arabia
Reached Cities: Paris and suburbs, Lyon, Marseille, Dubai, Abu Dhabi, Doha, Riyadh, Jeddah.
Ad Impressions (total): 31,000,000 ads served
Reach: 24,000,000
Frequency Average: 6 times per person
Click Through Rate Average (all platforms): 1.96%
